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Chapter 1
Managerial Accounting and the Business Environment
Solutions to Questions

1-1 Managerial accounting is concerned with providing information to managers for use within the organization. Financial accounting is con-cerned with providing information to stockhold-ers, creditors, and others outside of the organi-zation.
1-2 A strategy is a game plan that enables a company to attract customers by distinguishing itself from competitors. The focal point of a company`s strategy should be its target custom-ers.
1-3 Customer value propositions fall into three broad categories-customer intimacy, op-erational excellence, and product leadership. A company with a customer intimacy strategy at-tempts to better understand and respond to its customers` individual needs than its competitors. A company that adopts an operational excel-lence strategy attempts to deliver products faster, more conveniently, and at a lower price than its competitors. A company that has a product leadership strategy attempts to offer higher quality products than its competitors.

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다. 다운 받을때 참고 바랍니다.

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(1장부터 12장까지만 있고, 영문입니다.

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